Shopping is a daily routine of today’s socio-cultural life. The Swiss-born Sylvie Fleury takes this daily routine into art, and represents works that are closely linked to “shopping” and “fashion.” In this exhibition, Fleury introduces advertisement copies of well-known fashion brands, neon sign work using “O,” which is also the title of the exhibition, wall painting, photograph-posters, video works, and make-up performances that feature smashing cosmetics with a tire. The works “O” and the make-up performance were especially created for the Art Sonje exhibition.